JAXURY AWARD DATABASE 2026 | JAXURY

Selecting JAXURY Brands That Redefine Luxury

As the world becomes increasingly turbulent, we have selected brands for this award that are transforming global perceptions of everyday life and championing the brilliance of Japan’s “authentic” craftsmanship.

Grand Prize

Reasons for Selection

As the flagship brand of Toyota Motor Corporation, a global leader in the automotive industry, the “Century” embodies the pinnacle of Japanese craftsmanship. Now, the “Century” has emerged as an independent brand. Its charm and capabilities, brimming with the sensibilities of a new era, encapsulate the pride of Japan.

CENTURY

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Category Award

The "JAXURY 10 Perspectives" — a new set of guiding criteria for identifying the genuinely authentic. Category Awards are selected in accordance with these 10 Perspectives, grounded in research by the Authentic Luxury Lab of the SDM Research Institute, Graduate School of System Design and Management, Keio University.