Constantly Providing Value One Step Ahead of the Times

The CROWN was born in 1955 as Japan's first purely domestic passenger car. Since then, it has been supported by many users as Toyota's flagship car for 70 years. Under the concept of "innovation and challenge," it continues to provide value one step ahead of the times. As an existence that snuggles up to the diverse values of a new era, the 16th generation achieved a bold transformation by announcing four vehicle types. In March 2025, the "CROWN (Estate)," a fusion of a wagon and an SUV, was released, attracting attention as a model that responds to the active lives of adults with high quality and practicality.