“Craftsmanship” Award
SUNTORY
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An Award for Innovation Driven by “Authenticity” and “Diversity”!
From well-known brands to those that have achieved remarkable success by breaking into new genres, we offer our heartfelt applause for the excellence of innovation that preserves their authentic characteristics and strengths.
Related Article 
Category Award
The "JAXURY 10 Perspectives" — a new set of guiding criteria for identifying the genuinely authentic. Category Awards are selected in accordance with these 10 Perspectives, grounded in research by the Authentic Luxury Lab of the SDM Research Institute, Graduate School of System Design and Management, Keio University.
“Sensitivity” Award
CROWN
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“Respect” Award
The Hotel Seiryu Kyoto Kiyomizu
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“Authenticity” Award
KANEBO
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“One and only” Award
TOKYO METROPOLITAN TEIEN ART MUSEUM
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“Aesthetic” Award
CHIKA KISADA
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“Enrichment of Everyday Life” Award
Ippodo Tea
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“Myths and legends” Award
WAKO
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“Blessings & good fortune” Award
Yanmar Sunset Marina
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“Altruism” Award
ROHTO
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Selected Brands
Fashion
Bold design full of surprise and discovery, animated by a delicate Japanese aesthetic sensibility. From Japan to the world — jewelry and fashion rooted in authentic Japanese spirit.
HARUNOBU MURATA
Grand Seiko
MIKIMOTO
Mame Kurogouchi
MIKAKO NAKAMURA
AURALEE
AUXCA. TRUNK
BLAMINK
SIRI SIRI
ENTWURFEIN
quartiergla
Ichizawa Shinzaburo Hanpu
MATSU
Maehara Kouei Shoten
10 eyevan
YELLOWS PLUS
NIWAKA
CFCL
Life Style
From the exceptional Japanese beauty of textiles and kumihimo braiding, to gardens as a form of JAXURY living, to the JAXURY of unhurried, restful time.
BEAUTY
Not simply about looking beautiful, but about stepping into an elevated way of living — the forefront of beauty as a daily discipline. Selected through a JAXURY lens, led by Kaoru Saito, one of Japan's preeminent beauty journalists and a JAXURY board member.
TEA
Japan's rich, pristine waters bring out the true depth of tea. The astringency and fragrance unique to Japanese tea are drawn out precisely because of Japan's soft water.
Yamamoto Jinjiro
Maruhachi Seichajo
Yame Dentou Hon Gyokuro
Tea Tourism -Ureshino Tea-
Sakurai Japanese Tea Experience
Cafe＆Tea Salon
Café spaces imbued with the spirit of the "tea room" — an uncompromising aesthetic that runs through every element: the space itself, the flavors, and the service.
TORAYA
Obusedo
NIHOMBASHI SEMBIKIYA
YOKU MOKU
The Capitol Hotel Tokyu Lounge "ORIGAMI"
KOFFEE MAMEYA
OGAWA COFFEE
CONFECTIONERY
The distinctly Japanese "culture of wrapping" — a way of expressing care, gratitude, and respect for the recipient. Eight brands selected for the JAXURY Award: confections that are as exquisitely refined in their packaging as they are in their taste.
DRINK
The Craftsmanship of Nature and People Spirits born of a sensibility nurtured by Japan's delicate landscape and climate. Pure waters refined by mountains and the finest gifts of fertile land — a promise of refined everyday living.
STAY
A villa with its own art museum, a ryokan by the sea, hotels beloved by locals in Kyoto and Tokyo. We have chosen stays that offer an "alternate everyday" — a luminous world just outside the ordinary, where the extraordinary becomes a kind of daily life.
Palace Hotel Tokyo
SIMOSE ART GARDEN VILLA
Numazu Club
COVA KAKUDA
The Okura Tokyo
ROKA
guntû
Shonai Hotel Suiden Terrasse
SATOYAMA JUJO
HOSHINOYA Taketomi Island
Beniya Mukayu
Ninna-ji Temple / Shorinan
ASABA
Miyamasou
Shinsho-an
HOTEL THE MITSUI KYOTO
Oyado Fukuchiyo
ANCIENT HOTEL asama karuizawa
Auberge eaufeu
Azumi Setoda
SOSUIKYO
Entô
Zaborin
Wataya Bessou
Tableware＆Tools
Woodworking — the very origin of Japanese craftsmanship. Lacquerware and ceramics for both the special occasion and the unremarkable day. Kutani and Arita ware, where vibrant techniques have evolved into something wholly unique. And the touch and function made possible by the singular beauty of glass and metal.
Asahiyaki
Kaikado
Nakagawa Mokkougei
Gato Mikio Shoten
Keikou Nishimura
Sghr
Horiguchi Kiriko
Kimura Glass
YOSHIKIN
FUTAGAMI
Risogama
monohanako
Kinzangama / Gallery Mutan
1616/arita japan
Arita Porcelain Lab
azmaya
Interior
From wallpaper made of traditional washi paper and contemporary shoji screens, to lighting fixtures and bedding — brands selected for their ability to create spaces of distinctly Japanese comfort. From JAXURY's seven leading furniture brands, we highlight the "chair" — the most intimate of spaces, shaped for the human body alone.
TECHNOLOGY
Six brands at the forefront of technology as creative expression — from automobiles and digital devices to cutting-edge beauty technology — each advancing the quality of everyday life.
Stationery
Paper and stationery that bring beauty to the everyday, through tradition and originality.
Overview
- Date & Time
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Thursday, May 9, 2024
- Venue
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Keio University Mita Campus
- Organizers & Partners
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Co-organized by the following 2 organizations:
(1) General Incorporated Association JAXURY Committee
(2) Keio University Graduate School of System Design and Management,
Authentic Luxury Lab
Supported by Kodansha
- Selection Criteria
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Selected by the JAXURY Committee through deliberation based on the "10 Perspectives of JAXURY" established by the committee (Authenticity, Culturality, Historicity, Rarity, Quality, Aesthetic Sense, Innovativeness, Narrative, Sociality, Sustainability).
