HOSOO - Proposing New Value Creation by Interweaving Tradition with Innovation | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

Life Style

HOSOO

1. Timeless silhouette "Peplum Skirt Stone" ¥253,000. 2. "Dress Sediment" highlighting the textile's expression and beautiful curves ¥330,000. 3. The chair designed by architect Masayuki Kurokawa in the 1980s wears HOSOO textiles. "ZO Chair AURA 9085" W460 x D445 x H805 / SH445 ¥385,000. 4. Cosmetics and sleepwear broadcasting the splendor of silk. Formulated with silk-derived sericin: "Hand & Body Wash" 400ml ¥7,700, "Hand & Body Cream" 250g ¥9,350, "Bath Salt" promoting metabolism 500g ¥7,150. "Fragrance Diffuser" 150ml ¥14,300. "Scented Candle" 210g ¥8,800. 5. Pursuing beautiful ancient colors by launching the Ancient Dyeing Laboratory. Ancient dyeing "Sleepwear Setup" (front: Indigo 2023) 100% silk ¥176,000. 6. "HOSOO TOKYO" opened in 2023.

Proposing New Value Creation by Interweaving Tradition with Innovation

HOSOO was founded as a weaver in Nishijin, Kyoto in 1688 (the first year of the Genroku era). "Nishijin-ori," which has been passed down for 1,200 years, has been nurtured with the support of people with highly discerning eyes by weaving diverse materials based on silk threads. In 2010, they uniquely developed a machine capable of weaving "Nishijin-ori" in the global standard textile width of 150 cm. They are providing innovative textiles to the world. They are challenging themselves to create new products—and new value—by interweaving tradition with innovation in diverse fields such as interiors, fashion, and technology.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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