A Hidden Top-Tier Brand Continuing to Evolve Rice Fermentation Ingredients

Winner of the "Altruism" category award in the inaugural year, Yushin Brewer attracted significant attention as a hidden first-class brand that rarely took center stage. This sake brewery, which holds the philosophy that "we are all kept alive by something else," spent many years successfully developing Rice Power No. 11—the only ingredient in Japan recognized for its "effect of improving the skin's moisture-retention ability." Since it also addressed atopy, a social issue at the time, the ingredient itself became a form of social contribution. The brand later established its own line and last year announced Rice Power No. 11+ (Plus), which has both wrinkle-improving and moisture-retention-improving effects. Their unique anti-aging ingredients represent another social contribution, as their spirit of altruism remains consistent and unwavering.