LEXUS - A One-and-Only Mobility Experience Pierced by an Innovative Spirit | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

TECHNOLOGY

LEXUS

[RZ300e (front) / RZ450e (back)] The AWD model "RZ450e," which marks the beginning of BEV deployment toward the realization of a carbon-neutral society, and the FWD (front-wheel drive) model "RZ300e," which inherits its driving concept, "The Natural."

A One-and-Only Mobility Experience Pierced by an Innovative Spirit

Since the launch of the RX400h in 2005, LEXUS has pursued the coexistence of excellent driving performance and environmental performance as a pioneer of electrification in the luxury market. The new "RZ," which embodies a LEXUS-like car brought about by electrification technology as the first dedicated BEV model with a drive and design that appeals to the senses, is the starting point for the brand's transformation centering on BEVs. It provides a unique mobility experience, including the evolution of a LEXUS-like ride flavor that stays close to human sensitivity utilizing electrification technology, and a design pursuing originality. The DNA of LEXUS continues to evolve.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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