DECORTÉ - A Brand That Makes People Happy with Overwhelming Effectiveness and Sensitivity | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

BEAUTY

DECORTÉ

For glossy skin the next morning. Liposome Advanced Repair Cream 50g ¥11,000.

A Brand That Makes People Happy with Overwhelming Effectiveness and Sensitivity

Last year, DECORTÉ received the "Fortune & Serendipity" award, the highest form of praise for a cosmetic brand. Currently, the brand is on an incredible roll. Aided by the Shohei Ohtani effect, it has attracted unprecedented attention and achieved extraordinary feats. First, the renewal of the "living legend" Liposome serum after 30 years was a massive success, followed by the successful launch of a cream in the same series the following year—a rare occurrence in the cosmetics world. Last year, the brand updated its whitening serum containing Kojic acid, a naturally derived ingredient discovered 115 years ago. This spring, its premium line AQ introduced whitening skincare with unique fragrances and textures. The brand enjoys overwhelming support, embodying a company that goes beyond cosmetics to make people happy.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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