Ippodo Tea - A High-Quality Everyday Life with Tea through Various Approaches | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

“Enrichment of Everyday Life” Award

Ippodo Tea

In front of the counter at "Kaboku Tearoom." The square Tokoname-yaki tiles and the verdigris wall applied to copper plates look like art. In the center of the sales floor is a "brand list" detailing all products. Takeout cups featuring fun illustrations by Izumi Shiokawa. You can enjoy matcha made with a tea kettle in front of the dedicated counter, and other teas carefully brewed in a teapot.

A High-Quality Everyday Life with Tea through Various Approaches

Founded in 1717 as "Omiya," a shop dealing in tea and ceramics. At the end of the Edo period, it adopted the trade name "Ippodo," meaning "to preserve a single tea." The brand continues to evolve with the times while sincerely facing tea. Currently, it handles about 30 brands of four types of tea: matcha, gyokuro, sencha, and bancha. It also teaches the appeal of tea through tea bags demanded by the times and easy-to-brew, easy-to-handle tools. "Tea time" not only moistens the throat but also the heart, bringing everyday quality.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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