Waphyto - Saved by Ethical Cosmetics Imbued with the Spirit of Altruism | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

BEAUTY

Waphyto

Waphyto's Intimate Care series focuses on various concerns. The lineup includes seven products: two types of washes that remove the source of odors, a moisturizing serum and massage oil that lead to skin resistant to dryness, a mist for easy hydration, a rich moisturizing cream for friction care, and a cream for dullness care.

Saved by Ethical Cosmetics Imbued with the Spirit of Altruism

Founded by Atsuko Morita, a leading authority on phytotherapy in Japan, Waphyto is a unique ethical cosmetic brand based on "Honzo-gaku" (traditional herbal medicine), integrating geology and agronomy to draw out the infinite power of plants. One of its achievements is the establishment of delicate zone care. It is commendable that the brand constantly updates care methods for the delicate zone, where concerns like dryness, dullness, and odor are common. Their constant search for what cosmetics can achieve today is truly admirable.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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