ROHTO - The Spirit of Altruism from a Pharmaceutical Company Finally Reaches the Top of the Cosmetics World! | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

“Altruism” Award

ROHTO

A pre-skincare serum that approaches dryness caused by aging-related inflammation. Bloomio Deep Boost Serum 25g ¥3,850. Targets persistent dullness. Episteme Bright Plasm Laser [Quasi-drug] 50ml ¥14,300. Sunscreen and BB cream that provide Vitamin C care while exposed to UV rays. Obagi C Day Serum UV SPF50+ PA++++ 30g ¥3,300; Obagi C Day Serum BB, all 2 shades, SPF50+ PA++++ 30g each, ¥3,300 each.

The Spirit of Altruism from a Pharmaceutical Company Finally Reaches the Top of the Cosmetics World!

The winner of the JAXURY "Altruism" category award is ROHTO. While many pharmaceutical companies have entered the cosmetics industry, ROHTO has not only achieved the greatest success but has also recorded the No. 1 sales volume in the drugstore cosmetics market, quickly rising to the top. This success is nothing but the result of research and development driven by the pharmaceutical company's fundamental mission to make everyone healthy—a refreshing display of self-discipline. By applying eye drop research to eye care and regenerative medicine to anti-aging, Rohto Skincare Science continues to challenge areas that conventional cosmetic companies cannot imagine, all while maintaining a strict focus on safety. Keep an eye on their proactive innovations.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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