Maruhachi Seichajo - A Long-Established Shop that Elevated the Popular "Hojicha" to an Imperial Offering Tea | JAXURY AWARD 2024 | KODANSHA
JAXURY AWARD 2024

TEA

Maruhachi Seichajo

At the directly managed store adjacent to the head office, you can enjoy tea and confections prepared by professionals.

A Long-Established Shop that Elevated the Popular "Hojicha" to an Imperial Offering Tea

Bocha is roasted from selected stem parts, not tea leaves. As "stem hojicha," it has been drunk by people on a daily basis. Maruhachi Seichajo was requested to prepare hojicha for Emperor Showa when he visited Ishikawa Prefecture in 1983. "Kenjo Kaga Bocha," born after repeated trial and error, continues to produce "everyday high quality" even after more than 40 years. At the directly managed store attached to the head office, you can taste tea and sweets brewed by professionals.

Please note: The information published is based on data as of the magazine’s release in May 2024.

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