The Concept is Innovation and Challenge: A Sensitivity Always One Step Ahead of the Times

The Crown was born in 1955 as Japan's first purely domestic passenger car. Since then, it has been supported by many users as Toyota's flagship car for nearly 70 years. Under the concept of "Innovation and Challenge," it continues to provide value that is always one step ahead of the times. They announced four models for the 16th generation, which underwent a bold transformation as an existence that stays close to the diverse values of a new era. Attention is also focused on the potential of the FCEV (fuel cell electric vehicle) that runs on hydrogen, expected to be the "ultimate clean energy." This forward-looking sensitivity is "NEXT JAXURY."