As the pinnacle brand of Toyota Motor Corporation — a world leader in automotive excellence — Century brings together the finest of Japanese craftsmanship and manufacturing. Its allure and capability, brimming with a sensibility for a new era, embody the very pride of Japan.

The first-generation Century was developed as "a luxury car that only Japan could create," featuring a phoenix emblem crafted in the Edo tradition of metal engraving and upholstery woven in Nishijin textile. Fifty-six years after its birth, in 2023, the Century SUV was born from a resolve to "create the next 100 years." Under the philosophy of "One of One" — a redefinition of the founding conviction that "no two should be the same" — it stands as a truly singular brand, uniting the mastery of skilled artisans with the latest technology. The coupe concept car unveiled at the Japan Mobility Show 2025 adds a vibrant expressiveness to a quietly dignified presence. Its envisioned ownership has also expanded — from passengers of chauffeured cars on weekdays to next-generation leaders who take the wheel themselves on weekends.

Cutting-Edge Technology and Traditional Craft for the Next Century

The Century Coupe has seen a dramatic evolution toward the next 100 years — with a greatly enhanced sense of space in the passenger seat and a refined elegance in the act of boarding and alighting. Advanced features such as a welcome flare in which the shippo (cloisonné) pattern glimmers on and off, and a rotating rear seat, are seamlessly fused with the mastery of Wajima lacquerware and Nishijin weaving — with an unwavering commitment to perfection in every detail.