The Famous Quote "Aging is Growth"! Reaching a New Frontier of Cosmetics that Speaks of Hope

KANEBO inherits the Kanebo Cosmetics brand, whose name is brilliantly carved into Japan's cosmetic history. Championing cosmetics that "speak of hope, not just beauty," it is expanding its renown as the "Black KANEBO" that produces masterpiece after masterpiece. Having previously won the "Authenticity" category award, its highly original propositions stand out among cosmetic brands, yet beautifully resonate with what the times demand. The entire industry was awakened to the idea that this might have been the original role of cosmetics all along. From a serum foundation equipped with "disappearing" coverage to a serum rouge that brings expressions to life, the delicate formulations and expressions of these best-selling items are nothing short of artisanal craftsmanship, especially coming from a maker known for its emulsification and powder technologies. Furthermore, the morning and night creams, which deeply moved the skin with "moisture modeled after the vernal caseosa" that envelops and protects newborns, have entered their second chapter. Also outstanding is Black KANEBO's first aging-care lotion, formulated with vernix-inspired ingredients. Based on autophagy and mitochondrial research, they have put forth a new proposition: "People do not age, they grow." Their aggressive stance of making "things like no other" never fails to bring surprises.