Establishing a New Beauty Concept of "Beautification Over Time": The Shiseido Myth Continues!

Beyond the weight of its over 150-year history, the various feats and achievements of Shiseido have themselves become legendary. Winning the top award almost every time at the IFSCC, known as the Olympics of cosmetic research and development, it boasts unrivaled technological prowess in the global beauty industry, embodying the rule that "the more traditional a brand is, the more innovative it is." Among its offerings, the SHISEIDO brand carries forward the company's DNA. The philosophy of its pinnacle line, Future Solution LX, respects ancient Japanese beauty and champions "beautification over time"—the idea of "skin that grows more beautiful as it ages." The brand's symbol, the ULTIMUNE serum, is the culmination of over 30 years of immunity research. Targeting and acting solely on senescent cells among skin cells is a world-first endeavor. This spring, a limited-edition oil version of ULTIMUNE was also announced. The myth of the pioneer making unknown dreams come true will surely continue to be updated.