The Optimal Solution for Modern Wagashi Utilizing Traditional Aesthetics Today

While evolving the traditional Japanese "beauty" aesthetic passed down from ancient times, HIGASHIYA offers sweets that fit into modern life. Their attitude of cherishing the blessings of nature and the changing seasons is reflected in their confectionery making. Their stick-type monaka involves combining the filling with the delicate shell right before eating. In addition to chunky Dainagon azuki bean paste, the rich variety of fillings includes black sesame, purple sweet potato, apricot, and amazake paste.