Clothes Making Reflecting Japanese Aesthetics and Authenticity

Mame Kurogouchi's clothes have a sex appeal that makes you feel depth. They complexly interweave history and tradition, develop elaborate materials jointly with domestic production areas, and reflect Japanese aesthetics. Designer Maiko Kurogouchi finds "beauty" even in casual things in everyday life and makes clothes with respect for artisans. Mame Kurogouchi Basics, which uses the finest materials and features simple designs pared down to the limit, is also popular. With strong and supple items enclosing diverse values, they snuggle up to women's daily lives and propose beauty.