Masterpieces Nurtured with Altruism and Rice Fermentation Ingredients at Their Core

Yushin Brewer was known as a top-tier brand that rarely stepped into the limelight itself. Driven by the belief that "we are all kept alive," this sake brewery developed "Rice Power® No.11," the only "rice fermentation ingredient" in Japan recognized for its "effect of improving skin moisture retention capability," after many years of research. Because it also addresses atopic dermatitis, the ingredient itself was deemed a form of social contribution, earning the brand the "Altruism" category award in the award's inaugural year. Recently, they have released their first natural cosmetic line, "inry®," and "Atopi Smile Forte®," which looks deeply into the essence of ultra-sensitive skin. Marking its 170th anniversary, the brand once again pursued the infinite possibilities brought about by "fermentation" through "RAIZ® Repair." Their spirit of altruism remains unwavering from beginning to end.