Respect for the Brilliance of Turning Japanese Tradition into Cosmetics!

Fermented cosmetics have now become a global trend, extending far beyond Japan, and one of the catalysts for this was the success of SK-II. Research began by focusing on traditional Japanese sake brewing, specifically the beautiful hands of the "toji" (master brewers) making the sake. It has overwhelmingly demonstrated the omnidirectional effects of its synonymous fermentation-derived ingredient, PITERA™. And now, the SK-II LXP Kintsugi line, inspired by the traditional craft of "kintsugi," and the Skinpower Renew, which plumps the pinnacle of firmness, are also gathering praise. The brightening line that has continuously broadcast a radiant aura skin is also expanding this spring and summer. The monumental achievements of SK-II, which has garnered global respect as a Made-in-Japan brand, can truly be called a luxury that Japan is proud of.