BEAUTY
A Solemn Masterpiece of Black Rice Fermentation Carrying the Soul and Culture of Japan
Rice fermentation is once again becoming a trend, but FAS, based on black rice fermentation, exuded such a strong presence upon its founding that it acted as a catalyst. Fascinated by the latent potential of black rice—an ancient grain from Kyotango—they pursued research over a decade-long scale with sincere dedication. The masterpiece of fermented aging care, finally realized by fusing science with this passion, did not stop at their first product. Their meticulous work shines through as they continuously reselect new domestic materials as ingredients—not just black rice fermentation liquid, but adopting Kyoto yeast extract for eye care and cocoon silk extract for body care. The Japanese soul seeking its roots in Kyoto perfectly synchronizes with the spirituality of JAXURY.
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Please note: The information published is based on data as of the magazine’s release in March 2026.