Sakurai Japanese Tea Experience - Updating the Way Japanese Tea Is Presented and Enjoyed | JAXURY AWARD 2026 | KODANSHA
JAXURY AWARD 2026

“Authenticity” Award

Sakurai Japanese Tea Experience

1. In the tea salon, hot water is drawn from the kettle and tea is brewed with the economical, precise movements of a tea ceremony. Japanese tea can be enjoyed for up to three infusions; with wagashi (Japanese confectionery), from ¥2,500. 2. An example from the "Sencha Course" (¥6,600): four varieties of sencha, blended tea, sparkling tea, and wagashi. The "Gyokuro Course" (¥5,950) features gyokuro, blended tea, hojicha, thin matcha, and wagashi. Director Shinya Sakurai was born in Nagano Prefecture in 1980. After "Yakumo Saryo" and "HIGASHIYA," he opened Sakurai Japanese Tea Experience in 2014.

Updating the Way Japanese Tea Is Presented and Enjoyed

A specialist shop built around the axes of "roasting" and "blending," offering new ways to enjoy Japanese tea. Japanese people have a heightened sensitivity to seasons, and attention and prices traditionally concentrate on the shincha new-tea season in early summer. Blended tea was born to shift that structure and draw attention throughout the year. Drawing on his experience as a bartender, Shinya Sakurai blends Japanese tea with seasonal ingredients using the sensibility of a cocktail maker. He releases 24 new blends per year, themed around the 24 solar terms. The tea salon also offers "tea sake" — tea leaves steeped in spirits — and tea courses.

Please note: The information published is based on data as of the magazine’s release in March 2026.

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