Maison MIHARA YASUHIRO - Rooted in Footwear That Fuses Technique and Art, Pursuing Harmony Between People and Art | JAXURY AWARD 2026 | KODANSHA
JAXURY AWARD 2026

“One and only” Award

Maison MIHARA YASUHIRO

1. Presenting collections to surpass PUMA by MIHARA YASUHIRO. Starting from Milan and expanding to Paris and London, the brand became one of Japan's defining names. 2, 3. In the mid-1990s as technology advanced, sneaker lasts were mainly extracted via 3D scanner — but Mihara wanted to create a sneaker that couldn't be made digitally. He developed an original sole by hand-shaping it in clay. This became the brand's iconic shoe.

Rooted in Footwear That Fuses Technique and Art, Pursuing Harmony Between People and Art

Yasuhiro Mihara began with shoemaking and became one of the leading designers of Japan's fashion world. At a time when sportswear brands had yet to intersect with fashion, a collaboration with PUMA achieved global reach. He went on to create clothing and, as Maison MIHARA YASUHIRO, presented at the Milan, Paris, and London collections. For Mihara, art is something that makes people think — something that should exist in everyday life. Pursuing harmony between people and art, he continues to create.

Please note: The information published is based on data as of the magazine’s release in March 2026.

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