TENERITA - An Exceptional Touch with Ultra-Rare Organic Varieties | JAXURY AWARD 2026 | KODANSHA
JAXURY AWARD 2026

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TENERITA

A new material towel that achieves both rapid water absorption and easy drying. "Royal Extra Rich Towel" Long Bath Towel approx. 70 x 165cm ¥17,600, Short Bath Towel approx. 60 x 120cm ¥14,300, Face Towel approx. 34 x 85cm ¥6,050 / TENERITA.

An Exceptional Touch with Ultra-Rare Organic Varieties

With a strong dedication to organic cotton, TENERITA has a history of being the first in Japan to obtain international organic cotton certification. The brand works to reduce its environmental impact starting from the production of raw cotton. Their "Royal Extra Rich Towel," made with untwisted yarn developed from the ultra-rare Suvin Gold Organic variety, possesses an exceptional softness and has garnered high acclaim.

Please note: The information published is based on data as of the magazine’s release in March 2026.

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