KANEBO - Immense Support for the New Frontier of Cosmetics that Speaks of Hope | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“BEAUTY” Award

KANEBO

Once you use it, you will be captivated. In addition to ingredients derived from earth's plants, KANEBO's cream features a "Baby Soft Oil" formulation inspired by the vernix that protects babies in the mother's womb. It is truly a formulation that condenses the essence of life based on the laws of the Earth into one product. It feels as if it is teaching us that the Earth itself is the source of all moisture. Cream In Day SPF20-PA+++ ¥8800

Immense Support for the New Frontier of Cosmetics that Speaks of Hope

It is fresh in our memory that KANEBO, bearing the name of Kanebo Cosmetics which has carved its name brilliantly in the history of Japanese cosmetics, has undergone a major transformation. Advocating cosmetics that "speak of hope rather than beauty," it is already recognized as a brand that creates major hits. Last year, it won the "Authenticity" category award, and its highly original proposals stand out in the cosmetics industry, resonating perfectly with the demands of the times. The entire industry was awakened to the realization that this might have been the original role of cosmetics all along. Since it is a manufacturer with an established reputation for emulsification and powder technology, KANEBO's delicate formulations are pure craftsmanship. Coupled with an aggressive stance to create "something unlike any other" even in classic items like facial cleansers and powders, its current works are already a hot topic. Once used, you will be captivated by KANEBO's cream, which is equipped with a baby-soft oil formula inspired by the vernix that protects babies in their mother's womb, in addition to ingredients derived from the earth's plants. It is truly a formulation that condenses life's attempts based on the earth's providence into a single product. It seems to teach us that the earth as a whole is a source of moisture.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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