“BEAUTY” Award
Bringing Comfort and Happiness with Overwhelming Efficacy and Sensitivity
Winning the "Good Fortune/Luck" award the year before last—which could be considered the highest praise for a cosmetic brand—DECORTÉ has achieved an extraordinary feat, drawing widespread attention partly thanks to the effect of their ambassador, Shohei Ohtani. Fulfilling the skin while also fulfilling the person themselves... the pleasure true to this concept can be expected from the Liposome serum, known as a "living legend." The massive success of its first renewal in about 30 years goes without saying, but it is rare in the cosmetics world to lead an entire series, including creams and eye care, to success simultaneously. A recent topic is the introduction of an elegant fragrance inspired by the movements when wearing a kimono. The success of a domestic fragrance, which is difficult in Japan, is also an achievement unique to DECORTÉ. This is because it is a brand that goes beyond cosmetics to make people happy.
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Please note: The information published is based on data as of the magazine’s release in May 2025.