DECORTÉ - Bringing Comfort and Happiness with Overwhelming Efficacy and Sensitivity | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“BEAUTY” Award

DECORTÉ

The definitive moisturizing serum. Delivers 1 trillion multi-layered capsules in a single drop <calculated as 0.1ml per drop (approximate value)> for long-lasting moisture. Liposome Advanced Repair Serum 50ml ¥12100.

Bringing Comfort and Happiness with Overwhelming Efficacy and Sensitivity

Winning the "Good Fortune/Luck" award the year before last—which could be considered the highest praise for a cosmetic brand—DECORTÉ has achieved an extraordinary feat, drawing widespread attention partly thanks to the effect of their ambassador, Shohei Ohtani. Fulfilling the skin while also fulfilling the person themselves... the pleasure true to this concept can be expected from the Liposome serum, known as a "living legend." The massive success of its first renewal in about 30 years goes without saying, but it is rare in the cosmetics world to lead an entire series, including creams and eye care, to success simultaneously. A recent topic is the introduction of an elegant fragrance inspired by the movements when wearing a kimono. The success of a domestic fragrance, which is difficult in Japan, is also an achievement unique to DECORTÉ. This is because it is a brand that goes beyond cosmetics to make people happy.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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