POLA - The Pioneer of Trends Develops Cosmetics that Surpass Themselves | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“BEAUTY” Award

POLA

Formulated with the whitening active ingredient Tranexamic Acid. An advanced sunscreen that cuts UV rays while providing daytime whitening and skin care. White Shot Serum UV [Quasi-drug] SPF50+ PA++++ 45g ¥7150.

The Pioneer of Trends Develops Cosmetics that Surpass Themselves

For at least the past 10 years, they have constantly surprised us with products possessing shocking novelty. Having previously won the "One and Only" category award, POLA's motto is "If it already exists, we don't need it." Their achievements in approaching manufacturing with a pioneering spirit in all genres are immense, such as discovering a "wrinkle-improving effect" and achieving "space-quality" comfortable textures. This season, as a pioneer in wrinkle improvement, their new challenge is "wrinkles over the entire face." With a formula that delivers the active ingredient NEI-L1 to every corner, it cares even for hard-to-notice wrinkles. Also, the sunscreen from their whitening care icon, White Shot, made a striking debut. We want to test its ability to protect the skin from harsh sunlight this summer. There is nothing here that can be imitated, and they still hold an overwhelming advantage.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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