Earning Global Respect for the Talent of Turning Japanese Tradition into Cosmetics

Despite being under the umbrella of P&G, the world's largest consumer goods manufacturer, SK-II continues to show an overwhelming presence in Japan. It has thoroughly demonstrated the omnidirectional effects of its synonymous fermentation-derived ingredient, Pitera™. Fermentation cosmetics have now become a global trend, and the catalyst was undoubtedly SK-II's success. The research began by noticing the exceptionally beautiful hands of the Toji (master brewers) making sake, meaning its roots lie in the traditional Japanese technique of sake brewing. Now, the new SK-II LXP, inspired by the globally spreading traditional craft of "Kintsugi," is drawing attention. As a pioneer of fermentation cosmetics and a "Made in Japan" brand, SK-II's great achievement, which has gathered global respect, can truly be called the luxury that Japan is proud of.