Harmonizing with people and nature, creating a rich cultural lifestyle, and striving for the “radiance of human life”

1. Founder Shinjiro Torii never gave up, no matter how much opposition he faced when venturing into uncharted territory — embodying the spirit of his own words: "Try it. You'll never know until you do." In 1899, he hung out his shingle as "Torii Shoten" and began importing foreign wines, but the wines' sharp acidity failed to win over Japanese palates. Rather than retreating, he channeled that setback into determination, creating a Japanese wine of his own — Akadama Port Wine — which became a resounding success. He then turned those profits toward an even more ambitious pursuit: whisky-making. Brushing aside widespread skepticism about the long years required for maturation, he broke ground on the Yamazaki Distillery in 1923, and in 1929 finally brought Japan's first authentic domestic whisky, Shirofuda ("White Label"), into the world. The "Try it" spirit, fused with the passionate dedication of craftspeople committed to the art of making things, ultimately gave rise to Hibiki, Yamazaki, and Hakushu — whiskies that would earn the admiration of the world.

2. Suntory Hall and the Suntory Museum of Art stand as expressions of Suntory's longstanding commitment to culture and social contribution. Suntory Hall was born in Tokyo in 1986, conceived around the vision of "the most beautiful sound in the world." It was also the fulfillment of a lifelong dream held by Keizo Saji, the company's second president, who was a passionate devotee of classical music.

3. Suntory Wellness draws on Suntory's decades of scientific research into food and its expertise in quality management to develop health supplements and skincare products. Guided by a deep respect for "the power of nature," the company conducts science-based research into the relationship between humans and the natural world, bringing a wide range of products to market.

4. Founder Shinjiro Torii pressed forward with an unwavering conviction: "The era of blind faith in imported goods will pass. An age that celebrates the finest domestic spirits will come — and I will be the one to bring it." He set his sights on Yamazaki, the birthplace of Japanese whisky and a place uniquely suited to its craft. It was here that a rich array of blended whiskies took shape, a legacy then passed to second-generation president Keizo Saji. In an era dominated by blended whisky, Saji made the bold declaration that he would create a single malt — and in 1984, Yamazaki was born. Even the characters on the label were written in Saji's own hand, a testament to the depth of his passion. Japanese whisky went on to win numerous prestigious international awards, earning global recognition for the exceptional level of craft it had achieved.