Drawing Global Attention! "I want to create behavior, not just a product."

Since its establishment in the Autumn/Winter 2019 season, HARUNOBU MURATA has consistently pursued elegance. Advocating as a "luxury label from Japan," it draws attention not only domestically but also from overseas. Combining the aesthetic sense cultivated in Italy with Japan's meticulous techniques, it proposes one-of-a-kind clothing that enriches the wearer's heart and makes even their behavior look beautiful. The brand considers luxury to be not just the value of the object itself, but the feeling of elation experienced when actually wearing it. In 2025, the brand's first reservation-only private boutique with an attached atelier will open in Moto-Azabu. Through the shop, they will communicate with customers and provide a truly special time.