“STAY” Award
Proposing a New Way to Spend a Journey Connecting the Region Through Experiences
Wataya Besso, boasting a history of over 70 years since its founding, where the Ureshino River (Shiota River) flows through the center of the premises, allowing you to feel the transition of the four seasons. Under the concept of "From an inn to stay at -> to an inn to frequent," they propose various experiences such as the "Ureshino Well-being" program "YohakuLab Soko-shitsu," which multiplies Ureshino's land, people, things, and events. "Ureshino Tea Tourism," which innovates tea and delivers it as a luxurious tea ceremony, is a one-and-only experience visited by people from all over the world, but it is also possible to participate in combination with a stay at Wataya Besso. They deliver a special time unique to Wataya Besso to all visiting customers.
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Please note: The information published is based on data as of the magazine’s release in May 2025.