FAS - A Masterpiece Cosmetic of Black Rice Fermentation Carrying the Japanese Soul | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“BEAUTY” Award

FAS

FAS's first medicated daytime UV cream is formulated with the wrinkle-improving and whitening active ingredient Niacinamide, as well as black rice ferment liquid containing 738 ingredients. The Black Day Cream SPF50+ PA++++ [Quasi-drug] 40g ¥6600.

A Masterpiece Cosmetic of Black Rice Fermentation Carrying the Japanese Soul

Rice fermentation is now a trend, but FAS cosmetics, born from black rice fermentation, not only draw a line but even possess a sense of solemnity. Fascinated by the potential of ancient black rice—which has richer nutrients than white rice yet had its production banned in some eras because its vitality was too strong—their sincere dedication to black rice fermentation has been backed by research on a 10-year scale. The sacred masterpiece that finally came to fruition goes beyond just aging-care lotion. The mystery of fermentation has further been reflected in UV creams and parts care. Moreover, their insistence on using black rice from Kyotango and black soybeans from Kyotamba, and having their flagship boutique in Higashiyama, Kyoto, show a Japanese soul seeking its roots in Kyoto, perfectly synchronizing with the spirit of JAXURY.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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