Rohto Pharmaceutical - Reaching the Summit of the Beauty World with a Pharmaceutical Company's Spirit of Altruism! | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“BEAUTY” Award

Rohto Pharmaceutical

Focusing not only on complex eye area concerns like lack of firmness, dryness, and dullness, but also on the structure of the eyelids, formulated with the unique Keep Eye Complex. The night eye cream has a texture with a sense of tension. It works thoroughly on eyelids prone to looseness, realizing firmness and approaching the eye area 360°. Refreshes eyelids that tend to feel heavy. Episteme Eye Perfect Shot b 18g ¥12100.

Reaching the Summit of the Beauty World with a Pharmaceutical Company's Spirit of Altruism!

While many pharmaceutical companies are entering the cosmetics industry, Rohto Pharmaceutical has not only achieved great success but also gained massive popularity in drugstore cosmetics. They have climbed to the pinnacle of the cosmetics industry. This is nothing less than the result of their research and development with an altruistic spirit to make all people healthy, which is the duty of a pharmaceutical company. Their refreshing attitude of self-discipline was also highly evaluated, winning the "Altruism" category award last year. While insisting on safety, they aggressively and repeatedly challenge areas that conventional cosmetic companies cannot conceive of. For example, their reliability in eye care, applying their eye drop research, is truly impressive. From department store cosmetics to affordable items, we cannot take our eyes off them.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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