The Pinnacle of Basics Created Through a Stoic Pursuit of Materials

AURALEE continues to update the basics every time with original fabrics developed using high-quality materials. Although its use of colors and silhouettes is never eccentric, they are stimulating, creating new surprises within the basics. The modern and delicate designs have received high acclaim overseas, and they were selected for the official runway slot of Paris Fashion Week starting in January 2024. In November of the same year, their first directly managed women's specialty store, 'AURALEE ISETAN SHINJUKU WOMEN'S,' opened. The clothing, which offers surprises despite its high quality, closely aligns with the wearer's individuality and expands the possibilities of fashion.