Always Providing Values One Step Ahead of the Times

CROWN was born in 1955 as Japan's first purely domestically produced passenger car. Since then, it has been supported by many users as Toyota's flagship car for 70 years. Under the concept of "Innovation and Challenge," it continuously provides value one step ahead of the times. They announced 4 vehicle models for the 16th generation, which underwent a bold transformation as an existence that stays close to the diverse values of the new era. Attention is also gathering on the potential of the FCEV (Fuel Cell Electric Vehicle) that runs on hydrogen, which is expected to be the "ultimate clean energy."