TENERITA - Exceptional Touch with an Ultra-Rare Organic Variety | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“Life Style” Award

TENERITA

Royal Extra Rich Towel Bath Towel Long approx. 70×165cm ¥17600, Bath Towel Short approx. 60×120cm ¥14300, Face Towel approx. 34×85cm ¥6050.

Exceptional Touch with an Ultra-Rare Organic Variety

TENERITA has a strong insistence on organic cotton and a history of being the first in Japan to acquire international certification for organic cotton. They are tackling environmental load reduction from the production of raw cotton. They announced their new work "Royal Extra Rich Towel," which possesses exceptional softness, using untwisted yarn developed with the ultra-rare cotton variety Suvin Gold Organic. A new material towel that achieves both quick water absorption and easy drying.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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