SHIRO - Unshakable Popularity in Fragrances, A Brand that Resonates with the Five Senses | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“BEAUTY” Award

SHIRO

The eau de parfum can be worn all over the body. Savon Eau de Parfum 40ml ¥4180.

Unshakable Popularity in Fragrances, A Brand that Resonates with the Five Senses

There is no other success story quite like this for a cosmetic brand using natural ingredients. Born in Hokkaido and particular about domestic and international natural materials, it is unique in that it offers a lineup ranging from serums to mascaras using just one material, for example, "Gagome Kelp." Their fragrance line is also immensely popular. Among them, the "Savon" scent, inspired by soap, is the brand's bestseller. From fragrances to hand care and even laundry products, you will want to arrange your presence and life with this transparent scent. The breathing sense is excellent, possessing a special power.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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