“BEAUTY” Award
Popular Ethical Cosmetics Breathing the Spirit of Altruism
Founded by Atsuko Morita, a leading figure in phytotherapy in Japan. Based on herbology that draws out the infinite power of plants, and incorporating even geology and agronomy, this bio-phytotherapy makes it a completely unique ethical cosmetic brand. They have also developed uniquely extracted extracts. There is an abundant lineup of items supporting health issues. Recently, praise has also gathered for their fragrances that add color to lifestyles and their highly designed bottles dyed in earth colors. Showing signs of genderless popularity. Their unique essential oil blends and modern appearance are also the center of attention. Particularly, shampoos and conditioners focusing on dryness caused by hormonal changes, and body washes with relaxing scents, are in high demand not only for home care but also as amenities in luxury hotels, spa facilities, and ryokans.
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Please note: The information published is based on data as of the magazine’s release in May 2025.