“Fashion” Award
Purveyor to the Imperial Household, Umbrellas that Make Your Presence Look Beautiful
Maehara Koei Shoten, a long-established umbrella manufacturer founded in 1948. As one of the shops handling "Tokyo Yogasa" (Tokyo Western-style umbrellas), which is designated as a traditional craft of Tokyo, they make Western umbrellas through an uncompromising manufacturing process. The umbrellas made by skilled craftsmen who insist on "Made in Japan" are loved by many famous people, including the Imperial Family. The sense of satisfaction gained by holding one is truly unique.
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Please note: The information published is based on data as of the magazine’s release in May 2025.