Maehara Koei Shoten - Purveyor to the Imperial Household, Umbrellas that Make Your Presence Look Beautiful | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“Fashion” Award

Maehara Koei Shoten

The jacquard-woven shadow stripes change their expression depending on how the light hits them. A design where the inside color peeks out with every step you take. Ladies' Rain Umbrella Ele-Shadow Soy x Mint Blue ¥33000

Purveyor to the Imperial Household, Umbrellas that Make Your Presence Look Beautiful

Maehara Koei Shoten, a long-established umbrella manufacturer founded in 1948. As one of the shops handling "Tokyo Yogasa" (Tokyo Western-style umbrellas), which is designated as a traditional craft of Tokyo, they make Western umbrellas through an uncompromising manufacturing process. The umbrellas made by skilled craftsmen who insist on "Made in Japan" are loved by many famous people, including the Imperial Family. The sense of satisfaction gained by holding one is truly unique.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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