Mame Kurogouchi - Clothes-Making Reflecting Japanese Aesthetics and Authenticity | JAXURY AWARD 2025 | KODANSHA
JAXURY AWARD 2025

“Fashion” Award

Mame Kurogouchi

Focusing on the simplest physical element of "shape," she collects objects and natural products from different cultures and eras, and produces items inspired by the diverse forms of objects overflowing in everyday life. It embodies the ultimate minimalism that leaves only the "shape" by eliminating values and preconceptions.

Clothes-Making Reflecting Japanese Aesthetics and Authenticity

The clothing of Mame Kurogouchi possesses an allure that allows you to feel depth. They intricately interweave history and tradition, collaboratively develop elaborate materials with domestic production areas, and reflect Japanese aesthetics. Designer Maiko Kurogouchi finds "beauty" even in the casual things of everyday life and creates clothes with respect for craftsmen. Since 2021, she has also started Mame Kurogouchi Basics, which uses the finest materials in simple designs stripped down to the limit. With strong and supple items that encompass diverse values, they stay close to women's daily lives and propose beauty.

Please note: The information published is based on data as of the magazine’s release in May 2025.

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